The People Imperative consists of two reports released to mark the first of PPF’s three-year project to support the Atlantic Growth Strategy.
Volume 1 is the research story, summarizing literature and research from academics, local organizations, think tanks and governments and focuses on:
- What attracts immigrants to Atlantic Canada?
- What causes immigrants to leave the region? What entices them to stay?
- What can Atlantic Canada learn from other jurisdictions?
Volume 2 is the human story, reported and written by award-winning journalist and Associate Professor of Journalism at University of King’s College, Kelly Toughill. She travelled throughout Atlantic Canada to talk to people who are not just statistics in a demographic shift, but who are living its effects.